10 Activities To Check Out At ADE 2023
Words: Rhys Buckham
October 17, 2023

It’s that time of year again where thousands of Electronic Music Lovers head to the Netherlands for the annual Amsterdam Dance Even. 12 months on from It’s much anticipated return following a two year hiatus due to the Covid 19 Pandemic, the world’s biggest electronic music conference continues to provide some of the most insightful and inspiring programs over its four day schedule.

ADE comprises of its Conference program and Festival program. The conference program explores various topics and sub conferences, covering a wide array of topics such as sustainability, technological developments, programs for start-ups, mentoring programs for young talents and programs devoted to safety and self expression.

The Festival program showcases a full spectrum of electronic sub genres in Amsterdam’s finest nightlife spaces and is organised entirely by independent event organisations. Evolving every year to maintain its leading position, it firmly holds Amsterdam on the map in the creative music industries worldwide.

In total ADE hosts more than 1000 events in nearly 200 locations across its multidisciplinary program; for five days and nights, the city of Amsterdam truly breathes electronic music.


With the conference program divided into ADE Pro primarily focused towards industry professionals and the ADE LAB which lends its focus towards aspiring artists, here’s Electric Mode’s 10 ADE Conference’s you shouldn’t miss!


Opening Keynote with A-Trak: Developing Artistry from Scratch (ADE Lab)

Wed, Oct 18, 2023 | 11:30 – 12:15 Brakke Grond | (Boom Box) | Nes 45, Amsterdam

The ADE Lab kickstart’s with a conversation featuring none other than the maestro of beats himself—A-Trak with an insightful one-on-one interview with the master of turntablism, as he gives a unique peek into his remarkable career.

Becoming DMC World DJ Champion at the age of 15, and has ever since expanded his art, skill and knowledge. This Lab will dive into his journey as an artist, and how A-Trak’s personal career development has led him to work alongside some of the world’s greatest artists. The lab will also explore his innovative sound and projects that resulted in huge hits as ‘Barabra Streisand’ under the collaborative alias Duck Sauce, and how he has nurtured new talents as Kid Cudi  through his own Fool’s Gold record label.


How to Make YOUR Festival Future Proof (ADE Lab)

Wed, Oct 18, 2023 | 13:00 – 14:00 | Lynk & Co (Club) | Rokin 75, Amsterdam


w/ Alex Hes (Owner, E&A Events), Alzira Schaap (European Green Deal Circular Festivals), Boris van der Horst (Co-Owner, Intelligent Security)

Become an expert in making your festival future proof. As a starting festival organiser, you face significant challenges: ticket prices that rise dramatically, safety issues due to staff shortages, drug use, and continuous pressure on the environment and nature. How can you resist these immense challenges?

During this panel, festival experts, each from their own discipline, share their valuable perspectives and practical insights. Together, we aim for successful, safe, and sustainable festivals. With the knowledge of these professionals, we can strengthen the future of the festival industry.


Mastering Social Media as a Music Professional (ADE Lab) 

Wed, Oct 18, 2023 | 13:30 – 14:15 | Brakke Grond (The Dark Room) | Nes 45, Amsterdam


w/ musicbyLukas (Co-Founder, Teammbl.com), Noize London (Producer, Mixing Engineer), SEIDS (Singer, Producer, Educator), Thomas van Opstal (Studiomanager & Mix/Master engineer, Atlantisstudio)

Join an engaging panel discussion aimed at empowering young music professionals to thrive in our digital age. In this dynamic session, a panel of industry experts; SEIDS, Noize London, musicbyLukas, and Thomas van Opstal will be sharing valuable insights, strategies, and tips on harnessing the power of social media to gain relevance and visibility in the competitive landscape. From crafting compelling content to building an authentic online presence, the speakers will provide hands-on advice to help you connect with your audience, build a strong personal brand, and stand out from the digital noise.


Animistic Beliefs: How I Play Live (ADE Lab)

Wed, Oct 18, 2023 | 12:45 – 13:30 | Brakke Grond (Boom Box) | Nes 45, Amsterdam

Moderator: Mick Wilson (Tech Editor, DJ Mag)

DJ Mag’s How I Play Live series is returning for their second year at the ADE Lab grounds on ADE Wednesday. This edition explores the live set-up of Rotterdam-based duo Animistic Beliefs. The pair is known for creating hybrid global club music in their live show, and produce a sound heavily influenced by their Southeast-Asian heritage. The duo, formed by Linh Luu and Marvin Lalihatu, will give a detailed breakdown of their set-up with DJ Mag’s tech editor, Mick Wilson. The hour-long session will see Animistic Beliefs highlight key elements of their kit, and demonstrate sections of their stage performance live.



Spotify Masterclass (ADE Lab)     

Thu, Oct 19, 2023 12:15 – 13:00 –  Brakke Grond (Boom Box) | Nes 45, Amsterdam

w/ Ashley Graver (Head of Pop, Dance, & Indie Artist Partnerships, Spotify), Laura Kiesow (Senior Artist Label Partnership Manager Benelux, Spotify), Ronny Ho (Head of Dance & Electronic Development, Spotify), Watse de Jong (Manager, Martin Garrix), Steven Hiemstra (Director, STMPD RCRDS)

This masterclass takes a deep dive into the Spotify’s playlist ecosystem and how music is discovered with Spotify’s expert team. Find into how Spotify is supporting the Dance and Electronic community, both on and off-platform, and through a combination of best practices and case study examples this class will help you gain valuable insights into harnessing Spotify’s full potential.



Dillon Francis: Amplifying Digital Momentum (ADE Pro)

Thu, Oct 19, 2023 | 12:15 – 13:00 | Felix Meritis (Zuilenzaal) | Keizersgracht 324, Amsterdam

w/ Dillon Francis (DJ/Producer), Nick Palmacci (Manager), Liz Miller (Strategic Partnerships Manager for Music, Meta)
Moderator: Carly Wilford (DJ)

Dillon Francis’ ability to attract a huge global audience across multiple platforms is undeniable and has stood the test of time. Navigating the digital realm is pivotal for any modern artist’s success, and the distinction between a one-hit wonder and an enduring icon often lies in their ability to craft an influential online persona. Here Dillon will be exploring what essential ingredients are required to build a personal brand online that keeps such a big community engaged and how he is able to find synergy in his online persona and his music career to elevate both.


The Blessed Madonna Live interview with Dave Clarke (ADE Pro)

Thu, Oct 19, 2023 | 15:45 – 16:30 | Felix Meritis (Zuilenzaal) | Keizersgracht 324, Amsterdam

Interviewer: Dave Clarke (DJ/Producer)

Dave Clarke sits down with The Blessed Madonna where they’ll retrace the pivotal moments, influences, and serendipitous events that helped cascade her iconic journey. Expect a treasure trove for upcoming artists, from insightful production techniques, to memorable studio tales and anecdotes from an equally rich radio career, coming together in a harmonious exchange at ADE Pro.



Coffee with Kittin (ADE Pro)

Fri, Oct 20, 2023 | 11:30 – 12:15 | Felix Meritis (Zuilenzaal) | Keizersgracht 324, Amsterdam

Interviewer: Dave Clarke (DJ/Producer)

The French electronic music producer, DJ, singer, and songwriter Kittin rose to fame in 1998 and has worked with many big-time artists throughout her long and rich career. She joins ADE Pro with the legendary Dave Clarke to share how she managed to pull an international audience, and how besides being a successful artist, Kittin has ran her label Nobody’s Bizzness since 2004, trailblazing the way for artists in her genre.



Predicting hits: Human vs. Machine (ADE Pro)

Thu, Oct 19, 2023 | 15:15 – 16:00 | Felix Meritis (Teekenzaal 1) | Keizersgracht 324, Amsterdam

w/ Dr. Paul J. Zak (Co-Founder, Immersion), Dr. Alexander Genevsky (Professor, Erasmus University), Bibi Kor (Head of A&R, Sony Music)
Moderator: Lorne Padman (Dim Mak Records)

In an age where Artificial Intelligence intersects with every industry more and more, a central question has entered the music realm: can AI’s predictive power reshape the music landscape?

Presenting an exploration of this potential shift in our industry, the speakers delve into Neuroforecasting – where neuroscience meets artificial intelligence. Integrating the power of neural responses to music into a machine learning algorithm, new research suggests that hits can be forecasted with a staggering 97% accuracy.

Through out this talk, two absolute specialists in the realm of neuroscience and market-level analysis are set to guide us into the future: Professor at Claremont Graduate University and veteran tech entrepreneur Dr. Paul J. Zak, alongside Associate Professor of Marketing and Consumer Neuroscience Dr. Alexander Genevsky. They are joined by Kim Hoekema, A&R Manager at Sony Music, to help explore how technologic advancements can enhance the A&R process.



The Future of Festivals (ADE Pro)

Sat, Oct 21, 2023 | 14:00 – 16:30 | Felix Meritis (Zuilenzaal) | Keizersgracht 324, Amsterdam

Speakers: Márk Bóna (Sziget), Ivan Milivojev (Exit), Gustavo Pereira (Sónar), Lisa Simpson (Rise), Mitchell van Dooijeweerd (Revolution Foundation), Claire O’Neill (A Greener Future), Maxfield Frieser (INFAMOUS), Sam Shemtob (FEAT), Kenny Eshinlokun (Taboo), Damian Kozak (Fangage), Sebastien Westerduin (Woov), Ollie Seaman (Wasserman Music), India Lawson (Wasserman Music), Cecilia Chan (Agent, Wasserman Music), Lucas van Oostrum (Done Stories), Marieke Samallo (Founder, Milkshake), Stuart Hackley (Co-Founder, ARC Music Festival)

Music by: Kypski
Hosts: Andreea Magdalina (shesaid.so) & Claire Wright (Buddy)

The Future of Festivals TalkShow will be taking a helicopter view of what festivals are becoming and what they mean to us as a society. Examining the changing sociological makeup of the festival audience and changing audience demographics, the speakers will be examining issues including what it means to reshape festivals beyond lineups towards unique community experiences, asking what the essential elements are and what really makes an event unique, as well as diving into what they do in the daytime, and what’s behind the growth of multi-generational events.




Find more information over at https://www.amsterdam-dance-event.nl/en/live/