G-Star RAW Returns to ADE with in-store party, Sven Marquardt exhibition, and more
Words: Rhys Buckham
October 18, 2023

ADE’23’s official backpack designer G-Star RAW brings pop culture crossovers to ADE this year. The brand has planned various events, inviting you to participate in the fusion of fashion and electronic music, including an in-store event in collaboration with Future Intel, an exhibition by photographer and the world’s most notorious bouncer Sven Marquardt, and four nights of Audio Obscura at their headquarters.


Designer brand G-Star RAW is known for its contemporary designs and innovative viewpoint on fashion. The Amsterdam-based brand returns as the creator and supplier of the official ADE 2023 Backpack, with a design that shows the sustainable and creative values at the core of the company. Besides sharing the philosophy of pioneering and pushing boundaries with ADE, G-Star RAW also brings its creative vision to the table.

Starting with an in-store event in collaboration with Future Intel, the fashion brand colours its ADE. The city-centre G-Star RAW store at Rokin turns into its mini dance event, as shoppers and electronic music lovers connect on the dance floor in the store. The lineup over spanning 4 days from the Thursday to the Sunday boasts a monster lineup including the likes of The Martinez Brothers, Chris Stussy, Maceo Plex and Bonobo to name a few!



Events & exhibitions
11 +1
Who doesn’t know Berghain’s famous bouncer? Besides being a true character himself, Marquardt is an iconic figure in Berlin’s nightlife and a gifted photographer. G-Star RAW brings their collaborative exhibition ’11+1′ to Amsterdam Dance Event, showcasing 12 portraits of Berlin’s unique club culture. The series portrays eleven street-cast talents and one DJ. Alongside the analog photographs, G-Star RAW has utilised its denim craftsmanship to reimagine the talent’s outfits into tailor-made denim club couture. Visit the exhibition in ADE venue Fosbury & Sons from ADE Thursday to ADE Saturday.



Audio Obscura
G-Star RAW has already organised some much-discussed events at ADE, like turning their headquarters into a true rave den for Audio Obscura last year. The design brand opens its doors to dancers of ADE once again this year. Audio Obscura hosts events from ADE Thursday to ADE Saturday, featuring the likes of Cuttin’ Headz, who bring Chris Stussy b2b Benny Rodrigues and others, R LABEL GROUP, who bring Cera Khin, DJ Stingray 313 and others, Outlier w/Bonobo and many friends, and Maceo Plex (open to close).



Check out the full program at the G-Star RAW headquarters via this link.